Online program
ALSS NEUROMARKETING IN BUSINESS
Course Introduction
The ALSS Neuromarketing in Business is an 8-hour interactive course offered by the Academy of Leadership Sciences Switzerland, Zurich. This course is designed to develop skills for effective marketing strategies in business using the principles of neuroscience. Effective neuromarketing is essential for understanding consumer behavior and optimizing business success. Organizations need professionals who are equipped to apply insights from neuroscience to improve marketing strategies and drive growth.
Course Content
This course focuses on the theory and practice of neuromarketing in business. It’s designed to enable participants to understand the basic concepts of neuromarketing and develop the analytical skills necessary to create effective marketing campaigns. Participants will explore how consumer behavior, decision-making, and emotions are influenced by neurological processes and learn how to apply this knowledge to enhance business outcomes.
Course Details
- Course Duration: 4 weeks (8 hours)
- Start Date: Monthly, first Tuesday of the month
- Time: Every Thursday, 6pm-8pm Swiss time
- Language: English
- Study Options: online via Zoom
- Course Fee: CHF 490
Course Outcomes
Upon completion of this course, you should be able to:
- Develop a greater understanding of how the brain influences consumer behavior and how to optimize marketing efforts
- Understand the concept of neuromarketing and its impact on business performance
- Recognize the importance of consumer neuroscience in shaping effective marketing strategies
- Better understand how emotions, memory, and decision-making influence consumer choices
- Use neuromarketing insights to improve customer engagement, brand loyalty, and sales
- Think critically, strategically, and reflectively to enhance personal and team marketing performance
- Improve market research, advertising strategies, and consumer engagement
- Become prepared as a potential marketing leader to implement neuromarketing techniques effectively within your organization
- Increase your awareness of your own marketing strengths and areas for growth
Neuromarketing in Business - Course Topics
- ALSS-Leadership Competencies for Marketing Professionals: How to apply neuroscience for leadership in marketing.
- The Role and Benefit of Neuromarketing in Business: Understanding how neuromarketing insights can drive business results.
- Consumer Behavior Insights: How neuromarketing reveals the unconscious drivers of consumer decisions.
- Branding and Neuromarketing: Using neuroscience to shape powerful and memorable brand identities.
- Emotions and Decision Making: The role of emotions in consumer behavior and how to use this knowledge in marketing strategies.
- Neuroscience of Pricing and Sales: How the brain perceives value and how to leverage pricing strategies for maximum impact.
- Neuroscience of Advertising: Designing ads that trigger emotional responses and improve consumer engagement.
- Coaching with Prof. Dr. Fadil Çitaku: How to improve your marketing competencies using neuromarketing insights.
Other Courses
Department Contact
- Hotline +41 (0)44 308 35 22
- World Trade Center Leutschenbachstrasse 95 CH-8050 Zürich
- info@alss-edu.ch
- Mon - Fri : 09:00 - 18:00
Social Info
Accreditation & Certification
The Academy of Leadership Sciences Switzerland (ALSS) is an international education institution that offers continuing education, further education, and post graduate advanced education courses, workshops and programs focusing on advanced studies in Leadership and Management. The ALSS also offers short courses that are not credit- bearing, and do not lead to formal qualifications. All attendees who successfully complete this course will be awarded ALSS-Certificate by the ALSS.
Our Faculty
Graduate Benefits from ALSS
Completing a business leadership program offers numerous benefits to graduates. Firstly, these programs provide comprehensive training in leadership techniques and strategies, enhancing graduates’ skills in decision-making, problem-solving, communication, and team management. This equips them with the necessary tools to excel in leadership roles and drive organizational success.